OK Go: How State Farm Insurance Got Behind a Viral Rock Video

Pop-rock band OK Go is still best known for its 2006 video “Here It Goes Again,” also known as “the treadmill video.” Last year, when it was looking for funding to produce its stunning new video, State Farm Insurance was looking for artists to support. Here’s how the unlikely marriage was born.

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OK Go: How State Farm Insurance Got Behind a Viral Rock Video originally appeared on DailyFinance on Sat, 13 Mar 2010 12:00:00.

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OK Go: How State Farm Insurance Got Behind a Viral Rock Video

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